Win The Market On Getting Started
As products and services mature, they tend to get more and more complicated to serve more and more customers who have more and more demands. Over time designers and product managers generally add more ideas and features to their products and services. This is a natural progression of the market, but it can be a barrier to entry for new customers.
The result is often product suites that are intimidatingly complex for new customers to navigate.
From Scarcity to Abundance
For a long time, if you were doing business you used Microsoft Office. If you were doing design or creative work you used the Adobe Suite.
As Internet and Mobile changed the dynamics of reaching and serving customers, new tools emerged. More accurately, entrepreneurs designed and delivered new options.
Hundreds of Billions in value have been created just by making software that is easy to get started with.