Cloro.dev

Web Scrapers AI Powered Data Capture Data-Augmenters

Value Proposition & Features

Cloro is an API for scraping SEO data and AI SEO models like ChatGPT, Gemini, Perplexity, Copilot, Google AI Overview, and Google Search, returning structured outputs with Markdown, sources, and citations.[1][2] It is positioned as a data-augmentation and web-scraping toolkit for monitoring how generative AI and search surfaces render content, ads, and citations at scale.[1][2]
Core product capabilities focus on turning AI/search responses into structured JSON so teams can programmatically track ads, organic citations, shopping/commercial surfaces, and other result types without maintaining browser-based scrapers.[1] For ChatGPT specifically, Cloro exposes fields such as result.ads[], result.sources[], result.shoppingCards[], and result.inlineProducts[], enabling precise differentiation between paid and organic/commercial surfaces.[1]
Key features (priority order)
  • ChatGPT monitoring API (/v1/monitor/chatgpt) that returns a fully parsed ChatGPT response, including ads, sources, shopping cards, and inline products, without browser automation or captcha solving.[1]
  • Ad detection in ChatGPT via a single boolean check on response.result.ads, with paid placements exposed under a dedicated ads[] array.[1]
  • Commercial surface classification separating paid ads (result.ads[]), organic citations (result.sources[]), and commercial-but-not-paid surfaces like result.shoppingCards[] and result.inlineProducts[].[1]
  • Creative and URL signal extraction for ChatGPT ads, including brand metadata, creative cards, image CDN origin (bzrcdn.openai.com), and UTM parameters (utm_source=chatgpt.com&utm_medium=src).[1]
  • SEO and AI visibility measurement across Cloro’s monitoring corpus, with statistics on how frequently ChatGPT shows ads in aggregate and by country.[2]
  • Country-level penetration metrics and alerts, such as per-country ad penetration rates vs a trailing 7‑day baseline, enabling anomaly detection and monitoring.[1][2]
  • Programmatic pipeline for scale that aggregates every successful ChatGPT scrape across countries to compute hourly and daily ad penetration bands.[2]

Screenshots

No reliable source found for official product screenshots on cloro.dev or associated documentation pages.

Product Roadmap / Announcements

As of June 02, 2026,
  • 2026‑05‑26 – ChatGPT Ads penetration update: Cloro published a study reporting that ChatGPT ads appeared in 26.5% of all monitored responses and 49.1% in the US, up from 0.42% in an earlier April–May study, highlighting rapid expansion of its ChatGPT ads monitoring corpus and methodology.[2]
  • 2026 – Technical guide for monitoring ChatGPT ads: Cloro released a detailed technical guide describing its /v1/monitor/chatgpt endpoint, response schema, and detection logic for identifying paid ads based on the result.ads[] array, creative CDN origin, and UTM parameters.[1]

Recent Developments

  • In its May 26, 2026 update, Cloro reported that the ad load in ChatGPT responses rose roughly 60× in three weeks (from 0.42% to 26.5%), and that the US, Canada, and Australia carry most of the ad load (49.1%, 33.6%, and 19.8% penetration respectively), indicating active and ongoing monitoring of regional ad dynamics.[2]
  • The same study shows that Cloro’s full‑day ad penetration rate across all countries sits at 26.475%, staying within a 22–30% band hour‑over‑hour, suggesting a production-scale monitoring pipeline rather than one-off sampling.[2]

History and Origin Story

The public site and blog focus on product capabilities and empirical measurements, but do not disclose founding details, dates, or an origin narrative, so no reliable history or founder story can be established from available sources.[1][2]

Fundraising History

No public funding announcements, venture rounds, or investor disclosures were found that can be confidently linked to Cloro at cloro.dev rather than a namesake entity.[1][2]
RoundDateAmountLead investor
Total–––
Investors (alphabetical)
No reliable source found.

Notable Team Members

The cloro.dev site and associated blog posts do not attribute content to named individuals or list a team page, and no trustworthy external profiles clearly link specific people to this Cloro entity, so notable team members cannot be reliably identified.[1][2]

Market Sizing

Category, Market Size, and Category Growth

Based on its positioning as an API for scraping SEO and AI SEO models and monitoring ChatGPT ads and surfaces, Cloro fits within categories such as web scraping / data collection APIs, SEO and search intelligence tools, and AI model observability / AI SERP monitoring.[1][2] No analyst or financial reports specifically size Cloro’s subcategory, but its functions overlap the broader web data extraction and SEO tools market, which is generally tracked under web data services and SEO software by analyst firms; no precise figures tied to Cloro’s niche were located in the available sources.

Pricing

No public pricing
No pricing or tier information appears on cloro.dev or in its blog content, and there is no separate pricing page discoverable in search tied to this entity.[1][2]

Revenue Trajectory Estimates

No reliable source found for revenue or ARR estimates for Cloro.

Competitive Landscape

Who it's for, who it's not for

Cloro is suited for technical SEO, growth, analytics, and ad/brand monitoring teams that need programmatic access to how AI assistants and search surfaces render ads, citations, and commercial content, and who are comfortable integrating an API into their data pipeline.[1][2] It particularly fits organizations tracking ChatGPT ad penetration, commercial surfaces, and brand visibility across countries at scale, where hourly/daily metrics and structured JSON outputs are valuable.[1][2]
It is less appropriate for non-technical users seeking a point-and-click SEO tool, small site owners who only need basic keyword rankings, or teams that do not require granular distinction between AI ads, organic citations, and other surfaces.[1][2] It is also not a general-purpose chatbot, content-generation tool, or traditional web analytics platform, so users looking for those capabilities would find it misaligned.[1][2]

Viable Alternatives

  • SerpAPI – API for scraping and structuring search engine results (including Google), commonly used for SEO and SERP monitoring, overlapping with Cloro’s search/SEO scraping focus. (Industry knowledge; no cloro.dev citation)
  • ZenRows – Web scraping API that handles anti-bot measures and returns structured page data, relevant for teams needing generic web scraping rather than AI-response-specific parsing. (Industry knowledge)
  • Apify – Platform for building and running scraping actors, including SERP and AI-surface scrapers, used by growth and data teams for large-scale data collection. (Industry knowledge)
  • BrightData (Web Scraper API) – Enterprise-grade web scraping and SERP data provider, an alternative for organizations needing large-scale structured web and search data. (Industry knowledge)
  • Diffbot – Automated web extraction and knowledge graph provider, relevant for teams that care more about structured web entities than specific AI assistant response formats. (Industry knowledge)

Competitor Table

CompetitorDescription
[SerpApi]API for retrieving and parsing structured SERP data from search engines like Google, supporting SEO and search-intelligence workflows.
[ZenRows]Web scraping API that manages blocking, CAPTCHAs, and rendering, returning structured content from arbitrary web pages.
[Apify]Cloud platform for building and running scraping and automation “actors,” including SERP and AI-related scrapers.
[Bright Data]Data-as-a-service and web scraping provider offering SERP APIs and large-scale web data collection for enterprises.
[Diffbot]Automated web extraction and knowledge graph service that turns web pages into structured entities and relationships.

Sources

[1]: How to Monitor ChatGPT Ads (Technical Guide, 2026) - cloro [2]: ChatGPT ads: 0.42% → 26.5% in three weeks (May 2026 update) [3]: CLORO | English translation - Cambridge Dictionary [4]: El Gusto Cloro - Casting Networks [5]:
Cloro Piscina #shorts #videoviral #faidate ##giardinaggio - YouTube