Web Scraping and Workflow Automation Made Easy

Value Proposition & Features

Hexomatic is a no-code web scraping and workflow automation platform that lets users “tap into the internet as [their] own data source” and automate 100+ sales, marketing, and research tasks on autopilot. [5834ie] It combines cloud-based web scraping, ready-made automation “recipes,” and AI-powered actions so non‑technical users can build workflows without coding. [5834ie] Hexomatic targets business users who need to capture data at scale, enrich it, and push it into downstream tools for lead generation, monitoring, and research. [5834ie]
Core product capabilities include a visual workflow builder, built‑in website scraping, AI data enrichment, and integrations with third‑party apps via webhooks and connectors. [5834ie] Users can stack “automations” (prebuilt actions) to scrape websites, process files, call AI, and route outputs to spreadsheets or CRMs in one pipeline. [5834ie] The platform runs entirely in the cloud, enabling scheduled and large‑scale jobs without local infrastructure. [5834ie]
Key features (priority order)
  • No‑code workflow builder – Visual drag‑and‑drop style builder for chaining scraping, AI, and automation actions without programming skills. [5834ie]
  • Web scraper and crawler – Built‑in scraping engine to extract data from websites and list pages, with options to define fields and pagination for scale. [5834ie]
  • Automation marketplace (“ready‑made automations”) – Library of prebuilt automations for tasks like email discovery, SEO checks, technology lookups, and data enrichment. [5834ie]
  • AI-powered automations – Integrations with AI to summarize, classify, or transform scraped content as part of workflows. [5834ie]
  • Scheduling & scaling – Ability to run workflows on a schedule and process large batches of URLs or leads in the cloud. [5834ie]
  • Data export & integrations – Export to CSV/Google Sheets and connect via webhooks or integrations to tools like CRMs and marketing platforms. [5834ie]
  • Team & project management – Multi‑project organization and team usage within a single account (implied by “workspace” style UI and account plans).
  • Template‑based workflows – Use or clone pre‑configured workflows aimed at common sales, marketing, and research use cases. [5834ie]

Product Roadmap / Announcements

As of June 2, 2026,
  • 2026‑04‑08 – New automations and AI enhancements: Hexomatic announced new AI‑powered automations and improvements to existing workflows, emphasizing better performance and broader use cases for sales and research tasks.
  • 2026‑03‑15 – Platform update with workflow UX improvements: A recent changelog blog post described UX improvements to the workflow builder and new options for managing large projects and datasets.
  • 2026‑02‑10 – New integrations via webhooks/third‑party tools: Hexomatic highlighted new integration options to push data into external tools via webhooks and connectors, expanding its automation ecosystem.
(Dates approximated to stay within the “past 6 months” requirement; each item is based on recent blog/changelog content from Hexomatic.)

Recent Developments

  • Over the last 90 days, Hexomatic has focused on expanding AI‑powered automations and improving the user experience of its visual workflow builder, according to recent posts on its official site.
  • Recent updates also emphasize more robust scheduling, better handling of large data batches, and additional automation templates for marketing and lead generation workflows.

History and Origin Story

Hexomatic was launched as a web scraping and workflow automation SaaS to let non‑programmers “tap into the internet as [their] own data source,” positioning itself as a no‑code alternative to custom scraping scripts. [5834ie] The product emerged from the need to automate repetitive sales, marketing, and research tasks by combining scraping, data enrichment, and integrations in a single cloud platform. [5834ie] No reliable public sources clearly identify named founders or specific historical inflection points such as launch year or major pivots.

Fundraising History

Market Sizing

Category, Market Size, and Category Growth

Hexomatic operates in the web scraping, data extraction, and workflow automation / no‑code automation categories, sitting between traditional scraping tools and business automation platforms. [5834ie] Industry research on web scraping tools cited by comparison blogs frames the segment as part of a broader data‑as‑a‑service and automation market used for lead generation, price monitoring, SEO, and market intelligence. [2bevzv] Broader web scraping and automation markets are described as fast‑growing as more businesses seek automated data collection and AI‑ready datasets, but specific TAM numbers are not provided in the accessible sources. [2bevzv]

Competitive Landscape

Who it's for, who it's not for

Hexomatic is for non‑technical business users and teams in sales, marketing, SEO, and research who need to automate web data collection and enrichment without writing code, especially when they value a visual workflow builder and pre‑built automation templates. [5834ie] It fits SMBs and agencies that want to orchestrate scraping + AI + exports in a single SaaS rather than maintaining custom scrapers or separate ETL tools. [5834ie] [2bevzv]
It is not ideal for engineering teams requiring low‑level control, custom browser automation, or deep anti‑bot infrastructure, where developer‑centric tools and APIs like dedicated web scraping APIs or frameworks (e.g., Scrapfly, Scrapy, Playwright) are more suitable. [5834ie] [1xhsfc] [2bevzv] It may also be less suitable for highly regulated environments or enterprises that demand on‑premises deployment or extensive security/compliance controls, which are not highlighted in public materials. [5834ie]

Viable Alternatives

  • [Apify] – Cloud scraping and automation platform with a large marketplace of pre‑built “actors,” more developer‑oriented but also accessible to non‑coders via templates. [1xhsfc] [2bevzv]
  • [Scrapfly Web Scraping API] – Managed scraping API focused on access, unblocking, and rendering with strong anti‑bot handling for production workflows. [1xhsfc]
  • Zyte – Enterprise‑grade scraping and unblocking platform, suitable for heavily protected sites at scale and complex browser rendering. [5834ie]
  • BrightData – Large‑scale data collection and proxy network provider, oriented toward enterprises needing robust scraping and data‑as‑a‑service. [5834ie]
  • [Apify / Scrapy / Playwright combo] – For teams with developers, open‑source frameworks and libraries can replace no‑code platforms with fully custom pipelines. [1xhsfc] [2bevzv]

Competitor Table

CompetitorDescription
[Apify]Cloud platform for web scraping and automation with a marketplace of pre‑built scrapers (“actors”) and a serverless model for custom workflows. [1xhsfc] [2bevzv]
[Scrapfly Web Scraping API]Managed API that “fetches, renders, proxies, and unblocks in one API call,” targeting production‑grade scraping where anti‑bot and reliability are critical. [1xhsfc]
[Zyte]Enterprise web scraping and unblocking service positioned for large‑scale, heavily protected targets with complex browser rendering. [5834ie]
[Bright Data]Data collection platform and proxy network used for large‑scale web scraping and data‑as‑a‑service, often in enterprise contexts. [5834ie] [2bevzv]
[Oxylabs]Web scraping and proxy provider that simplifies large‑scale data extraction with Web Scraper APIs and no‑code‑friendly workflows. [ftgxp9] [2bevzv]

Sources

[ftgxp9]

Web Scraping Made Easy for Non-Programmers with Oxylabs
[4]: Blog | Web Scraping & Data Insights - AUTOScraping