Abstract to Simplicity
Let's take the example of Facebook Pages. This is, for all intents and purposes, a business account on Facebook. However, Facebook did not do design research and identify something Businesses wanted. The forced businesses to use the exact same feature set that all users experience on Facebook. A Feed, a Wall, Photos, Videos, "connections." LinkedIn and Twitter have followed a similar route.
Abstraction
This is how you abstract your way into simplicity ^afdfa6
As much as we can dismiss the dumbing down of social media, let's for a moment explore the power of its simplicity. Let's think about the rise of Twitter. Twitter was one box, post only 140 characters, follow and be followed. And that was more or less it from it's founding to it's IPO and onto it's acquisition by Elon Musk.