SMS as Design Research
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SMS as Design Research
Overview
Get more valuable insights with greater frequency by using Sales, Marketing, and Service (SMS) as a Design Research Operation.
Key Points
- Leverage existing customer touchpoints for research
- Integrate research into daily operations
- Scale insights collection
Implementation
- Identify key SMS touchpoints
- Design research questions
- Implement feedback loops
- Analyze and act on insights
Benefits
- Real-time customer feedback
- Higher response rates
- More natural customer interactions
- Cost-effective research method