SMS as Design Research

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SMS as Design Research

Overview

Get more valuable insights with greater frequency by using Sales, Marketing, and Service (SMS) as a Design Research Operation.

Key Points

  • Leverage existing customer touchpoints for research
  • Integrate research into daily operations
  • Scale insights collection

Implementation

  1. Identify key SMS touchpoints
  2. Design research questions
  3. Implement feedback loops
  4. Analyze and act on insights

Benefits

  • Real-time customer feedback
  • Higher response rates
  • More natural customer interactions
  • Cost-effective research method