From Qualitative Love To Quantitative Love

• Define Key AssumptionsStart by identifying the riskiest assumptions in your business model. These assumptions often relate to who your real customer is, what problem you’re solving, and what solution is valuable. ^{[l4j1fn] [1h9629]}
• Operationalize Assumptions into Testable MetricsTransform assumptions into hypotheses with clear metrics. Instead of “Will customers like our app?” ask, “Does at least 35% of users invited to try our app sign up and complete a task?”This step ensures your learning is actionable—linked to specific activities, and accessible—measurable units understandable by all stakeholders. ^[ppi5a1]
• Use Quantitative Methods During Customer Conversations
  • Ask closed, measurable questions (“On a scale of 1-10, how likely are you to use this feature weekly?”).
  • Net Promoter Score
  • Track yes/no or ratings across interviews and tally the results.
  • Record how many users respond positively to early prototypes (MVPs). ^{[y3oxnf] [1h9629]}
• Build-Measure-Learn LoopAdopt The Lean Startup cycle:
  1. Build a minimum viable product (MVP)—a basic version that lets you test your core assumption. ^{[y3oxnf] [1h9629]}
  2. Measure customer interaction (e.g., conversion rates, feature usage, retention).
  3. Learn by comparing actual results to the hypothesis, and use the numbers to validate or invalidate your assumptions. ^[1h9629]
  
• Conduct Structured Experiments
  • Run A/B tests: Present two versions of a feature and record which performs better across a statistically significant sample.
  • Use surveys with numerical ratings (Net Promoter Score, likeliness to buy, etc.).
  • Track behavioral metrics: signups, purchases, feature engagement rates. ^{[ppi5a1] [l4j1fn]}
• Metrics Must Be AuditableEnsure that all feedback you collect can be verified and replicated by others. Data like percentage of positive responses, retention rates over time, or conversion funnels demonstrate real progress. ^[ppi5a1]
• Prioritize Value and Minimize WasteQuantified learning reveals which activities deliver value and which don’t. Focus only on what creates customer engagement or growth, and use the numbers to decide when to pivot or persevere. ^{[y3oxnf] [1h9629]}
  

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